We believe our first responsibility is to our members,
the men and women who entrust their hearts in pursuit of love and happiness.
We must strive to meet their needs before our own.
No matter what race, culture, age or career, all members are treated equal.
All introductions involve genuine people searching for genuine relationships,
and are established within the full confines of the law.
We are responsible to our employees,
the men and women who work with us.
We must provide a stable, positive working environment,
with equal opportunity for learning and personal growth.
We are responsible to the communities in which we live and work,
and to the global community as well.
We must be good corporate citizens – support good works and charities, and exercise environmentally-friendly business activity.
These values and principles is the fabric which defines the Blue Label Life culture.
It’s a fabric which promotes integrity, fortitude and honesty
in establishing and maintaining relationships.